Lilith Springer

Research Project

Outdated!!!! Research Question: How is hidden advertisement directed towards women on Social media different to hidden advertisement directed towards men, lingualistically, strategically and aesthetically? Methodology: We would show advertisement from Instagram for women to men and ask them if the advertisement catches their attention them or not. We would do the same thing vice versa, switching genders. Then we would also like to study what the common traits of Instagram advertisement for men vs women are and then try to recognise a pattern. Field: social media marketing