Here you can see Boris Johnson, Ex PM of the UK. His pictures present him as a tough, strong, unapoligetic leader. He is alone on most of the pictures so the entire focus is on him.

Here you can see the Instagram feed of the new PM of the UK, Liz Truss. In her pictures, she is only rarely seen by herself. The focus of her feed is on relationships. She is being portrayed as a friendly person, pictures of her with smiling crowds and animals provoke empathy and make her seem "likable" as opposed to "tough"

This is a screenshot of the most famous female athlete, Serena Williams. As opposed to the feed of Ronaldo, which only showed him in his field of expertise, only a small fraction of her posts revolve around her sport, tennis. The main focus of the feed is her beauty and highlights her feminine side.